Daniel J. Heino Foundation
Daniel J. Heino Foundation
Daniel J. Heino Foundation

project overview
I rebranded the Daniel J. Heino Foundation to reflect Daniel Heino’s passion for heavy metal and rock music. I developed a visual identity that incorporates bold, edgy typography, dark and vibrant color palettes, and iconography inspired by rock culture, creating a brand system that feels energetic, rebellious, and true to Daniel’s personality and the legacy he left behind. The result is a cohesive identity that aligns the foundation’s mission with Daniel's distinctive aesthetic.
I rebranded the Daniel J. Heino Foundation to reflect Daniel Heino’s passion for heavy metal and rock music. I developed a visual identity that incorporates bold, edgy typography, dark and vibrant color palettes, and iconography inspired by rock culture, creating a brand system that feels energetic, rebellious, and true to Daniel’s personality and the legacy he left behind. The result is a cohesive identity that aligns the foundation’s mission with Daniel's distinctive aesthetic.
I rebranded the Daniel J. Heino Foundation to reflect Daniel Heino’s passion for heavy metal and rock music. I developed a visual identity that incorporates bold, edgy typography, dark and vibrant color palettes, and iconography inspired by rock culture, creating a brand system that feels energetic, rebellious, and true to Daniel’s personality and the legacy he left behind. The result is a cohesive identity that aligns the foundation’s mission with Daniel's distinctive aesthetic.
project type
Brand Identity
year
2025
my role
brand designer
client
Daniel J. Heino Foundation







