Daniel J. Heino Foundation

Daniel J. Heino Foundation

Daniel J. Heino Foundation

project overview

I rebranded the Daniel J. Heino Foundation to reflect Daniel Heino’s passion for heavy metal and rock music. I developed a visual identity that incorporates bold, edgy typography, dark and vibrant color palettes, and iconography inspired by rock culture, creating a brand system that feels energetic, rebellious, and true to Daniel’s personality and the legacy he left behind. The result is a cohesive identity that aligns the foundation’s mission with Daniel's distinctive aesthetic.

I rebranded the Daniel J. Heino Foundation to reflect Daniel Heino’s passion for heavy metal and rock music. I developed a visual identity that incorporates bold, edgy typography, dark and vibrant color palettes, and iconography inspired by rock culture, creating a brand system that feels energetic, rebellious, and true to Daniel’s personality and the legacy he left behind. The result is a cohesive identity that aligns the foundation’s mission with Daniel's distinctive aesthetic.

I rebranded the Daniel J. Heino Foundation to reflect Daniel Heino’s passion for heavy metal and rock music. I developed a visual identity that incorporates bold, edgy typography, dark and vibrant color palettes, and iconography inspired by rock culture, creating a brand system that feels energetic, rebellious, and true to Daniel’s personality and the legacy he left behind. The result is a cohesive identity that aligns the foundation’s mission with Daniel's distinctive aesthetic.

project type

Brand Identity

year

2025

my role

brand designer

client

Daniel J. Heino Foundation

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